Social media is nowadays being used for promoting brands and businesses. The increased number of active users on social networking sites like Facebook, twitter etc. has resulted in businesses resorting to social networking sites to increase their visibility and also to inform potential customers about their products and services. These latest techniques of social media marketing are not only unique but also highly effective. With a billion active Facebook users, more and more companies advertise and create company pages on the site to give leverage to their business.

Facebook is a full-blown networking site that allows users to share updates, photos, events and a variety of other activities and has thus, become of the most popular networking site in the world. With world-wide users and members, Facebook is now a global platform to share experiences, photos, thoughts ideas and also market products and services. It has been observed that people…